Gaining users. Gaining credibility.

With low user base, increasing competitors, and little public awareness, Shopback is in dire situation and will urgently need to up their game and take shares of users in each demographics.

Scope of the project

This project is aimed to primarily "generate" the original campaign for Shopback double-date, specifically for elder generations. To convey the campaign ideas, poster will be designed as well. However, this will be limited to coming up with attainable "marketing campaign" only and will not include revamping the design of an app or anything outside the provided scope.

Project statusCompleted & rewarded 

Our team competed in a campaign contest and finished among the top 6 teams in the country, earning honourable mentions award.

Other team members

Chayada Teravetchakarn, Krithapas Sethasombat

Trying new things

In fact, marketing and generating campaign idea is not really my interest. But thanks to these contests, I have an opportunity to try things that I have never wanted to do before, and it's actually quite enjoyable in its way. This encourages me further to try new paths, no matter how repulsive it is.

Think, creatively

What I liked about doing campaigns like these is practicality is still there, but not strictly enforced. Unlike real world where spending money means investment, creating campaigns and marketing plan projects like these are more open to creativity. A good chance for going creative mode!