"14-day live feed from Shopee, for trip lovers and shopaholics. Get your discount coupon up to 90%. Feel the virtual tour across the globe, shop with trending brands with limited edition items, and enjoy the live concert from your favourite artists!"

We asked ourselves about the things that Baby Boomers will enjoy, did some research, and found that quite a big portion of that generation wishes for great and relaxing times throughout the remaining of their life. This campaign is meant to give them time to enjoy the scenic views and vlogs from creators, list of collectible items from brands they preferred, and live music from artists of their age to bring back some good memories.

"Don't throw away old items! Use the in-app photo mode to exchange the items for newer ones. Here, you can either put your items on auction, or donate them with Shopee Donation."

In our insights, we found that although a lot of elders aren't willing to shop with Shopee or any online shopping platform, a number of them are actually shopaholics in their age. But with limited space for them, they ended up trashing the unused items or give them to their relatives that found no good use of those items. This activity will both gain more user base from elders wanting to create an auction in Shopee as well as creating good public image for Shopee from donations.

"Antique items are great. Try shopping at newly available Shopee Second-hand Marketplace. Auctioned items starting from 9 baht only! Available from September 13-17, 2020."

This is in conjunction to previous campaign. Users, especially elders, can acquire cheap second-hand items from the separate marketplace. Referring to our insights, portion of elders still prefer to buy used items for many causes, including sentimental reasons, cheaper prices, and the items being a collectibles.

"Shogi Box - We provide you with suggestions and guarantees on Shopee.
Security Tape - Ensuring the parcel integrity and reminders before opening the package.
Warranty Protocol - If any issues persists with your order, Shopee will handle it for you!"

These might be very redundant for newer generations as they already knew how to do things. However, many elders we surveyed stated that they did not know what each online platform provide, they afraid that the parcel will be tampered along the way, and they did not know what to do if things went wrong. These three guarantees are meant to ease up their experiences after shopping online.

"Remember that echoing songs in your heart? Guess a song of your era with us at 9AM and 9PM. First 99 correct answers will be rewarded 99 Shopee Coins. Everyone joined will be given a share of Shopee Coins, up to 9,999 coins per round. Gain double prizes when joining activities in our pop-up event around the city!"

Here, we give our elder users an activity to guess the songs from their era. Again, sounds easy for newer generations, but we think that this will serve as a mental exercise as well as fun activities which is not easy, but still not too hard that will cause them stress.

"Be confident with your order. Pay without worry with AirPay, choose Shopee Express for delivery. Get additional free shipping codes, unlimited!"

In this sub-campaign, we are promoting AirPay payment service as well as Shopee Express delivery because they are closely related to Shopee and make dealing with order issues significantly easier. Apart from getting good experiences from using the mentioned services, our insights suggested that free shipping is one of the preferred reward, so we are using that for incentives too.

"Items donated by Shopee customers will be distributed to rural schools and organisations accordingly, and 9.9% of total sales throughout the campaign will be used to fund Shopee Pun Suk (Share Happiness), delivering basic needs to vulnerable people nationwide."

Elders love to make merits in many ways. One of them is donating the items to others. Just like earlier explanation, the sources of their donations might not really be in need of their items. With this campaign, Shopee can ensure them that their items will be given to suitable groups, maximising their merit-making.